JUST RELEASED – The New Factor Elara – Our First Impressions
We get an exclusive first look at the all-new Factor Elora, a seriously aggressive gravel race bike making its global debut from Cape Town, South Africa. From its 55mm+ tyre clearance and aero-focused fork to deep-section wheels, integrated storage and race-proven SRAM Force, we break down what makes this one of the most cutting-edge gravel bikes we’ve seen. But with complete builds reaching well into six figures in South Africa, is the Factor Elara the future of gravel racing—or has Factor gone too far?